Gap’s new logo. I’ve been right all along, Helvetica is all the rage.
(via danielholter & davemorin)
This is about the dumbest design decision I’ve seen in a long time. You have an instantly recognizable logo that has saturated worldwide and you completely change it? They should just call it New Gap. Or Crystal Gap. Or Zima Gap.
that’s dumb….
peterpangal365 reblogged this from thefrogman
agence-de-communication-lyon liked this
tobeaparagraph reblogged this from brit and added:
Noooo. :( Oh dear me no.
erratumous reblogged this from blackwithgold
cruth28 reblogged this from dachesterfrench
killedcreative reblogged this from blackwithgold
blackwithgold reblogged this from thefrogman
everaftering reblogged this from thefrogman and added:
They just wasted money on shit.
everaftering liked this
ribzy reblogged this from thefrogman and added:
Well said frogman, well said.
cpd reblogged this from davemorin
four24 reblogged this from apoplecticskeptic
justincambria reblogged this from davemorin
shalinguyen liked this
alphak-ennybody reblogged this from wellifindthisfunny and added:
the old one’s better .
goldenday reblogged this from dachesterfrench
unlostfound reblogged this from davemorin
jpsco reblogged this from brit and added:
Gap, please no. I love your old logo.
nailtipflips liked this
wellifindthisfunny reblogged this from rillawafers and added:
GODDAMNIT HELVETICA
thechelsiest reblogged this from missmala and added:
I really don’t understand why Gap thought that was a good idea…
thegovernorswife liked this
mmmonsterrr liked this
nicolesuzanne reblogged this from fabeola and added:
opinion… DO NOT WANT.
bastetbeautiful reblogged this from dachesterfrench and added:
Why, why, why would they do this? Changing the look...been proven not to work. It only...
tormsytgkat reblogged this from kristendiperridesign
arianalee89 reblogged this from maxette and added:
The new logo is a pile of sh!t. Blows my mind.
jeffjewiss liked this
setyourhearton reblogged this from fluffybunniesandshit and added:
There seems to be something missing now… empty feeling… :(
fluffybunniesandshit reblogged this from thefrogman and added:
that’s dumb….
fluffybunniesandshit liked this
frisson reblogged this from dachesterfrench and added:
Who in their right minds would
dr0pitlowchelle reblogged this from anthagio
publicfigure liked this
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edvard reblogged this from davemorin and added:
#update: OCT12th – see Vanity Fair. Oh boy, I wish it was something from...future, which...
maxette reblogged this from davemorin and added:
worse logo I’ve ever seen, regardless of the beautiful original. What the FUCK is that square?
exercisesinnarcissism reblogged this from petitechamelle and added:
Agreed. Soo awful. I mean, it’s like it’s got something lodged in its teeth.
herrstucki reblogged this from naehrstoff and added:
Or, as another great blog put
ihatemike liked this
cubicmetaphysics reblogged this from ihatemike and added:
I usually browse the Gap and decide that most of their clothes are dumb. I’m hoping the new logo means they’ll quit...
kissmyshoes reblogged this from sixagon and added:
BUT THIS CAN’T BE. I don’t believe in design no more.
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